If you were to photograph a wedding and then turn over a DVD containing all the images along with a full-blown professional photo album would you let customers pay what they wanted? Could the business survive when the boundaries are taken down? An article in the San Francisco Chronicle takes a look a the complexity of this as an experiment. One example explores pay as you go idea as riders exit an amusement ride where photos were taken of them at the height of a roller coaster. The psychology of the game can mean the price you receive.