So, we’ve heard a few little tidbits and references so far, but nothing really substantial… nothing we can sink our teeth into about a Canon 5D Mark III.
CanonRumors notes that the 5D Mark II has a $500 rebate in Canada, which is one of the biggest rebates ever seen on a camera body. Is this an indication that a 5D Mark III is coming?
Canon usually does do things this way. They issue a round or two of rebates prior to new gear announcements so they can clear out old inventory. It’s just that this is a REALLY big rebate.
Maybe it’s more of a combat strategy. Many a Canon user has been switching over to Nikon, especially with the release of the HIGH ISO KING, the venerable D3s. Could this be a counter-offensive? The 1D Mark IV wasn’t as impressive as hoped for high ISO, certainly nowhere near as good as the D3s. The 5D Mark II doesn’t even come close to matching the Nikon D700 at high ISO, let alone the D3s. Could Canon be using price as a battle strategy to offset the performance?
Sure they could. Why wouldn’t they? If they have margin left to do it, it makes sense. Every sale that’s still making money and keeping market share is a good one.
So, will we be seeing a 5D MkIII soon? Maybe, but I tend to think it’ll be 2011. I think Canon will want to see what Nikon releases with the D900 before committing to what the 5D MkIII will be.