Full Frame Pentax in 2010

People have been talking about a full frame Pentax DSLR for some time now.  It has even be rumored that various Pentax officials have verbally confirmed there will be a full frame Pentax DSLR in 2010.

What does this mean for the full frame DSLR market?

Probably not a lot.

Full frame DSLR’s are predominantly high end, and a large portion of those sold are used by working pros.  One of the main areas where Pentax lags significantly behind Canon and Nikon is auto focus.  Unless Pentax can up their game by coming out with a new, greatly improved AF system, the introduction of a full frame Pentax DSLR is likely to be barely noticed by the big N and the big C.

Now if Pentax comes out with a full frame DSLR at a SIGNIFICANTLY lower price point than anything else on the market today, that might be enough to rock the camera world and open up sales volume in the amateur markets.   Pentax makes great DSLR’s.  A low priced full frame DSLR may be just the edge they need to grow market share and secure a greater portion of the DSLR market.

Ultimately, more competition is better for all of us as it drives pricing down, brings newer and better advances in technology, and makes every manufacturer up their game.  I say bring it Pentax, but how about sneaking in that new Super Duper AF system too!