Canon’s BIG BIG Announcement(s)

Apparently Canon is set to make 2 big announcements, according to CanonRumors.

The First BIG BIG Announcement will include the new Canon EOS 60D, a new EF-S 60mm Macros with updated IS, and a brand new 70-300 lens.  The 60mm should be featuring an updated IS system, and the 70-300mm is rumored to be something a little different.

The Second, even BIGGER, BIG BIG Announcement will include the newest Canon flagship, the 1Ds Mark IV, a brand new EF 24-70 f2.8L with IS, a slower f4 wide angle prime with IS, a replacement for one of the L primes (possibly the 35mm), a brand new speedlight, and some other surprise accessories.

Word is the 2nd announcement will be sprung at Photokina, which follows suit with Canon’s usual path for making new product announcements.

The big news here is the 1Ds Mark IV.   Rumors have it at anywhere from 28 to 45 megapixels depending on who’s quoting who.  It’ll be interesting to see what the new Canon flagship delivers, but it begs the question, what lenses will be up to par for such a beast?  Current lenses are already being outresolved by the IDs Mark III and the 5D MKII.

Of almost equal importance will be the new 24-70mm f2.8L IS.  The current version is excellent, IF you can get a good one.  I know more than one shooter who has gone through 2 or 3 before giving up.  The inside scoop from Canon pegs this broad sample variance and poor quality control as due to an inherent design flaw in the current 24-70mm.  Hopefully the new one will do away with these issues, not to mention having the MOST welcome addition of IS.

Nikon will need to pull up it’s socks.  Their stunning 24-70mm f2.8 AF-S should’ve had VR, and it was a disappointment to an otherwise perfect lens that it did not.  Again we see the competition raising the bar!

3 Responses to “Canon’s BIG BIG Announcement(s)”

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  1. Perhaps the most interesting thing is to see how many megapixels will Canon stuff on the new 1Ds mk4. My guess would be around 28-32 mpix, which would roughly equal the same pixel density as we see now on the 7D.

    Anything near or over 40 mpix (with sustaining top image quality at the same time) would narrow or totally diminish the gap between dSLR’s and e.g. Hasselblads.. which would could lead to some interesting (new) development in competition / market shares.

  2. karl bratby says:

    sounds interesting, but come on guys, do we really need vr on all our lenses what has happened to good camera and shooting skills, what next a robot to tell us when to press the shutter.

  3. Jeff Knox says:

    >what next a robot to tell us when to press the shutter

    Funny you should say that. I bought a point and shoot for a friend some time ago and it has face detection. Every now and then she can’t get it to take pictures because the person isn’t smiling. Or at least the camera thinks they aren’t.