|The Family Camera is Back, Introducing the EOS Rebel T2i Featuring a Large 18-Megapixel CMOS Sensor and Full HD Video Recording with Selectable Frame Rates up to 30 fps|
|LAKE SUCCESS, N.Y., February 8, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the new flagship model for the Company’s highly popular Rebel DSLR line: the Canon EOS Rebel T2i Digital SLR camera. Today’s photo enthusiast is looking for a camera that will grow with them as they learn, and that is a perfect description of the new EOS Rebel T2i Digital SLR camera. Retaining all of the traditional characteristics that have made the EOS Rebel series beloved by entry-level photographers and an industry best-seller, the new Rebel T2i succeeds in bridging the gap between an entry-level camera and a true pro-sumer camera.
The Rebel T2i Digital SLR camera includes a variety of new features for photographic assignments as varied as grabbing that action shot from the sidelines or creating memorable family portraits, including: 3.7 fps shooting, an ISO range of 100-6400 (expandable to 12,800), a 63-zone Dual Layer Metering System, and Canon’s DIGIC 4 Imaging Processor. There are some moments in our lives where video helps capture the moment better than a still image, and the Rebel T2i offers the best of both worlds with Full HD 1080p video as well as 18-megapixel still images. The Rebel T2i DSLR continues Canon’s industry-leading trend in Full HD DSLR video capture with manual exposure control, selectable frame rates and a new external microphone input. There is also a new feature for standard definition recording, Movie Crop, which provides an approximate 7x additional zoom with no loss of image quality when shooting SD quality video.
“There is no question that HD video is the biggest trend in DSLR technology and because of this we are seeing the creativity of still photographers transferring to the moving image. Still photographers are using the various lenses and accessories they are already familiar with to create amazing video footage,” stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Taking that HD video quality and putting it in the hands of entry-level photographers with cameras like our new EOS Rebel T2i, we are seeing a new generation of creative digital artists emerge.”
Lights, Rebel, Action – EOS HD Video
For easier video recording operation and familiar functionality for beginners, the Rebel T2i’s autofocus can be operated before or during video recording by pressing the shutter button half-way down in video mode. Another feature debuting in the Rebel T2i is Canon’s new Movie Crop mode, where the user can achieve 7x magnification when shooting SD video for a significantly increased “telephoto” effect. Unlike the digital zoom feature found in many compact digital cameras, Canon’s new Movie Crop mode actually crops the image directly from the CMOS sensor at full SD resolution to preserve maximum image quality and provide additional zoom power. The new Movie Crop feature is especially helpful for achieving extra full resolution zoom power when filming youth sports, such as a child running to the furthest end of a field. For better sound quality when shooting video, the Rebel T2i DSLR includes an external stereo microphone jack, a first for an EOS Rebel model, in addition to its built-in monaural microphone. These audio and video features supplement a tremendous range of additional must-have video features in an entry-level Digital SLR camera.
For enhanced viewing pleasure and easy video sharing at home, the HDMI video-out capability of the Rebel T2i DSLR includes a new Consumer Electronics Control (CEC) compatibility which allows users to play back still or video files on a CEC-compliant HDTV, using the TV remote to control the camera when connected via HDMI interface.
Camera Feature Set
The camera provides 3.7 fps continuous shooting for still photos, making it the fastest shooting Rebel model to date and enabling users to capture that great image of a little leaguer’s first swing. The camera features Canon’s proprietary iFCL 63-zone dual-layer metering system offering intelligent Evaluative metering with much finer segmentation than any previous EOS Rebel model. The new Rebel T2i also has an expanded ± 5 EV exposure compensation range allowing for much more versatility when shooting in extremely bright or dark environments; or when shooting HDR (high dynamic range) images.
The Rebel T2i DSLR includes a number of professional-level user-selectable Canon image processing features to enhance the image quality of in-camera JPEG files, and to tag RAW images for processing later through Canon’s Digital Photo Professional software (included with the camera). These features include Canon’s Auto Lighting Optimizer to enhance shadow detail and add contrast to “flat” scenes, Highlight Tone Priority adding up to one stop of detail in bright highlight areas, Peripheral Illumination Correction for automatic correction of vignetting, High ISO Noise Reduction with four user-selectable settings, and Long Exposure Noise Reduction applied to exposures one second or longer. These Canon image enhancements provide new photographers with professional quality automatic image correction on JPEG files right out of the camera.
The EOS Rebel T2i digital camera includes a new enhanced 3-inch LCD monitor featuring 1.04 million dots with a wide 3:2 aspect ratio, wider than previous EOS models. The Rebel T2i camera’s LCD monitor can display a full-screen video image utilizing the entire screen during playback. For maximum storage capacity the new EOS Rebel T2i Digital SLR camera is the first EOS model to support SDXC memory cards. With all the new and exciting features of the EOS Rebel T2i, the Rebel series continues to provide great Canon features such as Live View, a built-in pop-up flash, and the EOS integrated cleaning system, as well as compatibility with Canon EX-series Speedlites and Canon EF and EF-S lenses allowing users to fully explore multiple creative photographic possibilities. The new EOS Rebel T2i Digital SLR camera is also compatible with Canon’s new BG-E8 battery grip and new RC-6 wireless remote control for both still images and video capture.
Pricing and Availability
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