Your Company Brand: It’s All in the Name

The name chosen for your business may seem right at the time. But, when technologies change will your brand sound fresh or antiquated? The New York TImes looks at how your identity defines you. Sometimes there are benefits to update your company name while at other times it can be confusing. Take Fujifilm, Polaroid, as well as some photography websites, for example. Think about the message their company name sends…