Embracing Change: Adaptation and Innovation in the New BODA Lens Bags

Introducing the BODA V3 Series. The GoBoda team has been hard at work. After more than a year of intense, dedicated effort and a few challenges along the way, the next generation of GoBoda products launches this fall. Customers will be able to choose between the full-sized BODA V3 and the more compact BODA V3 Jr. These exciting new bags will raise the standards for quality, functionality and value to a new level.

The new BODA lens bags maintain all of the features that have brought them success, with a few key improvements that make them even more ergonomic, refined and durable:

•  Molding that will keep the bag more structured and shapely over time
•  New fabrics that provide increased durability
•  Stronger zippers
•  Design enhancements
•  New color options for those who want a little fashion

Why go down this road? Because the team at GoBoda is willing to go the extra mile to create the best product possible—in fact, they’re quite passionate about it. Now more than ever, people are looking for value, and GoBoda believes that constant improvement and innovation are necessary to create that value. They’ve listened to customer feedback, and worked tirelessly with the best manufacturers to find ways to make their products even more effective.

In addition, GoBoda will be launching a new product soon that will save on-the-go photographers both time and money: the BODA modular storage bag. This carefully constructed roller bag is the perfect solution for traveling: the lens bag fits right into it! Built-in safety padding protects expensive equipment, increasing its longevity, and customers can even add a special Therm-a-Rest® insert that “tailors” the bag to cushion their equipment perfectly. There’s no need to reorganize or repack—just stow, zip and go.

What does a BODA bag represent? Invention. Innovation. Preparedness. Accomplishment. The freedom to be an artist. A better working day.

For more information on the BODA product line as it becomes available, visit the GoBoda blog at http://livegoboda.com/blog.