Canon has announced the new7D DSLR camera. This is exciting news as Canon has taken some hits over the last year or longer from Nikon as Nikon took that big leap over Canon.
For years it didn’t look like anything could topple or beat Canon’s dominance in the market as it wielded an unparalleled sensor that beat all the other sensors hands down. If you wanted to shoot low light – Canon was it.
Not only Canon had the sensor, but it also had – and HAS – the lenses, fast primes to be specific, that never have materialized on the Nikon side. Nikon has had a full 3 years to plug the hole with fast wide primes but so far has failed to do so.
This allows Canon to either leap-frog over Nikon now, or stumble and fall once again. The new 7D will reveal what Canon has done to address focus issues, build quality, and high ISO quality – all of which Nikon has tormented Canon with for the past couple of years.
It will be eagerly watched to see if this is another business as usual camera release, or a true flexing of all that R&D muscle Canon has sitting inside their walls. Marketing decision makers have too long been in the drivers seat at Canon allowing meager small steps forward to seemingly cash in on little incremental improvements while leaving their pants down wide open for a good smack on the behind. And that is exactly what they got! Nikon came in and as the saying goes beat the pants off them. With a superior 24-70 lens, and a superior 14-24 lens, and high ISO and detail that is astonishing, more accurate focusing, and better build quality Canon was finding itself in a place it hasn’t been in years.
It could all change now. We will see – we will all see. This camera is aimed at going directly against the Nikon D300 and D300s and also covers going against the higher end Nikon’s because it has a more advanced focus system and a huge 18 megapixels. Will it succeed in it’s mission – well that is exactly why this is a very critical camera. Don’t make the mistake of dismissing it because it is not a full frame camera, this camera is aimed at pro’s today and is a telling clue of what we will have tomorrow.
Here are some excerpts from the Canon press release on the new 7D and I have to say it “sounds” very promising. If all true, I can hardly wait to see what the Canon 1D Mark IV and 1Ds Mark IV will bring to the table – and soon (I hope).
“The EOS 7D represents a completely new chapter in digital photography and Canon product development. This camera stands alone as the most functional and innovative DSLR Canon has released to-date, bringing together all of the best professional features offered, along with numerous user requests at a price-point everyone can appreciate,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.
Professional photographers and advanced amateurs have been demanding higher performance and more diverse functions in their cameras, and Canon has answered – with the new EOS 7D. Far more than a slight improvement from a previous model, the EOS 7D DSLR is a brand new product that stands on its own with new features never before seen in any Canon camera.
Whether it’s shooting at eight frames per second (fps), focusing with the new Zone AF mode or recording 24p Full HD video, the EOS 7D DSLR camera satisfies the most rigorous professional requirements with durability, flexibility, high-resolution images and customizable controls. With its unprecedented out-of-the-box performance and high-end feature set, the EOS 7D is poised as the ultimate step-up camera for serious photographers or a second camera for professionals in the field.
More on the focusing from the press release:
The Evolution of Vision, the EOS 7D’s New Autofocus System
The Canon EOS 7D boasts the most advanced AF system ever seen in an EOS SLR. The completely re-designed system includes a new multi-axis cross-type 19-point AF grid, where the focusing points are evenly spread out across the image plane and clearly displayed through Canon’s new Intelligent Viewfinder. All 19 points are f/5.6-sensitive for both horizontal and vertical cross-type focusing, while the center AF point adds high-precision diagonal cross-type sensitivity for f/2.8 and larger aperture lenses. The Canon EOS 7D Digital SLR camera is the first EOS SLR to feature 19 cross-type focusing points that remain fully functional with maximum apertures as small as f/5.6, which brings the performance of the AF system to unprecedented levels for assignments as varied as fast-moving sports action or low-light wedding ceremonies.
The Canon EOS 7D’s AF system allows numerous AF area selection modes never seen before in an EOS SLR camera. New modes include: