| Re: Eye-Fi: A report from the field I gave event wireless a try for the first time this past Saturday at the Atlantic City Beer Festival. 12,000 people came through the AC Convention Center on Saturday & Sunday over three 4-hour sessions. I had a photographer set up at an intersection of the show floor, about 30ft/10M from my booth. The Canon 1DMIII had an eye.fi card in the SD slot. It is supposed to give 45' of range indoors, 90' outdoors. As we were in an open convention hall, we probably could have gone out further but needed to take the shot then point the subject to me in the booth.
By the time they got to me, 10-15 seconds later, I had the image imported into Lightroom on a laptop and showing on an out-facing LCD to the customer. One click added a logo of the show, two more printed it on a Sony Snap Lab. Total time from image capture to 5x7 print was under 2 minutes.
The eye.fi card worked well most of the time. The first one stopped working for no reason so I changed it for a backup. The second worked for a while and then it crapped out, then it started up after a couple of minutes. Then after another 50 images or so it stopped, & then started up after several minutes. No predictable causes or cures. The first card might have started working on its own like the 2nd if I had given it a chance. Eye.fi is a great idea, its unpredictability scares the hell out of me and its setup & use are cumbersome. Their service line is very responsive though & they have issued updates & promise more improvements.
So, the technology worked for the most part. The business was a disaster! 95% of the attendees were Generation My Space who could care less about prints. They'd walk up to the monitors, oooh & aaah at the image & walk away. 'Buy a print? Why? Will it be online so I can copy it? $10 for a picture, are you crazy? I'll give you $3, $2.'
The few people who did buy prints were generally over 40; there were too few of them. The low point of the experience was the woman who walked up to the monitor, looked at her boyfriend's image, and took a picture of it with her P&S. She looked at her lcd, shrugged, and walked away happy.
Ken
PS: Pardon for cross posting to the Event thread. The business side of this belongs there also. |