Wedding Brochure Critique

[DougAxford]

WOW - so MUCH better. I'm impressed.

The only problem I have now is the copy. First, do you or have you traveled to all those cities listed for weddings? It would turn me off and I think it would cause some problems with Brides. If you have, then sure, I'm all for it. I would also change the color of the text "to have.." and soften it a bit by using one of the colors in the photos from that side. I'd still like to see the images as dominant, not the text. I don't have a problem with the studio name in white, unless you totally remove the "to have ..." phrase and then, I'd put studio name in a color.

Congrats on the turnaround.

Doug

[ChrisPerry]

much better!

[Curtis Cunningham]

I LOVE the black background!

One comment about the outside panels. The only image that appears to bleed to an edge is the left side of the image of the B&G by the fountain, otherwise all other sides don't appear to bleed to the edges. Was this a conscious decision?

I would suggest a consistent approach, either bleed all edges (except the bottom of the stairwell image-to make room for the text), or inset everything.

Did you crop any of the bottom of the stairwell image out? If so one option would be to leave it in and place the text over top of it--perhaps on semi-opaque screen on top of the stairwell to make the text more readable.

If you're designing more brochures in the future, something that's helped me learn is the online magazine Before & After. They've got a tremendous amount of insight and do a very good job of presenting ideas in an easy to understand manner.

All the best!

[Terry Zorich]

Mark,

I also like the revised version much better. You turned up the class - congrats!

I'll point out that Neil Cowley had a very good point which you either missed or ignored: You failed (in both versions) to include a 'call to action'. This can be something simple/straightforward, like "2008 dates are going fast! Call us today: xxx-xxx-xxxx", or something a little more subdued.

One of the best sales techniques is to get your potential client to envision themselves with your product. Selling wedding photography is interesting. Although what you're really selling may be your ability to capture/create beautiful and lasting photographs, what the bride and groom often shop for is the physical products you'll be producing for them. You may want to include an image or two of your products - framed prints or actual albums. (I'd suggest replacing one or two of the inside images with a product shots.)

Good luck!

[David_Buzzard]

That's a ton better. I think you're missing the key lines on the top two photos, but that's easy to fix.

Check with your printers about the black background. Four colour glossy works fine, but if it's a paper stock that's a little pulpy, you'll have lots of problems with press gain (where the paper sucks up ink like a paper towel and a milk spill).

David Buzzard's Technical Blog

[Pro Photo Store]

Visit the B&H Pro Photo Store for the best Gear Prices and regular specials!

Brilliant Color for any Digital SLR
White Balance Cap
The Pros Agree on ColorRight
What People Are Saying