Album Pricing

[JIttypop]

Hello!

I am just curious to know how most established wedding photographers figure out what to charge their clients for an album? If you could also elaborate on the cost if it were the album company designing, printing and binding, vs the photographer doing the design, and sending the prints?

Thank You!

[ChrisPerry]

You charge as much as you can get.
How much can you get? Depends....I know some photogs getting $500+ for a MyPublisher book and IMO they're cheap junk books compared to what else is out there.

An empty white glove album COSTS over $900.

I know folks selling leather craftsman for $50,000 and $2500 - same book, different clientele.

Your COST is fairly easy to figure. But the COST to do the layout/design is the same for ANY 20 page book. The COST of the book itself doesn't vary much in size (format wise) from 5x7 to 11x14. The prints can vary a good deal in price of course.
So your material cost of a 20 side 5x7 is perhaps $50, an 8x10 $75, a 10x10 $100, a 12x12 $190. 5 hours layout/design is the same for all of them.

So you have to price based on what your market will get you, what niche you want to be in, what you want to sell or what your brides want to buy.

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