Don while I too have reservations about camera manufacturers embracing DNG, the archival conversion appeals to me. Thomas Knoll said
it was possible to convert raw camera formats to a new file format which converters could process, specifically ACR. I hoped this new format would be open source and suitable for archiving like tiff, but retain the options that make raw files appealing, such as modifying white balance.
So if camera makers ignore DNG I expect software vendors will seize upon it. Using Adobes DNG fast converter I can archive all the flavors of Nikon's NEF. Then my dream is all image browsers, asset managers, printers and raw converters will read this one standard format.
-- Robert.