Hi Tom,
I've yet to find one thing that's cheaper in this country, compared to the States! Having said that, the price is pretty good value when compared to LowePro and Tamrac (and its a better product in my opinion).
I haven't travelled with it, but the big selling point is that its carry-on size (check out
www.thinktankphoto.com ). It definitely isn't sturdy enough to place in the hold.
It is superb to work from and roll around though! Still very impressed with it!
Edmond