File size for advertising company . . .

TerryDanks · #1 12-07-2005, 05:10 PM

I have been asked to supply a digital file of 50MB or so for advertising purposes. The image is to be used in sizes ranging from leaflets to poster size.

All my images are from Canon RAW DSLR files ranging from 6MB to 8MB. I use a D60 and a 20D. Sadly, no 1DsMKII.

How would I be advised to respond to this inquiry?

Seems to me this is a throwback to scanned film.

Should I "upres" in PS to get to the 50MB?

stevenmartin · #2 12-07-2005, 06:26 PM

Yes that's the easiest thing to do. Let them live in there own methods. Do what they ask. Do a nice job, bill and move along. There have been a number of threads over time dealing with it. Some get wound up into a lather about the nitty gritty. I'd rather not be a apostle to rearrange client quirks. Have fun Steve

David_Buzzard · #3 12-07-2005, 07:59 PM

What they are talking about is size of an opened file in TIFF format, not the Megapixels of the camera. My experience with Ad Agencies is that they have almost no working knowlege of digital photography, and routinely request obcenely huge files for the smallest of jobs.

What I would do would be to ask them what size the image is going to run, and in what kind of medium. If it's going to be a newspaper ad, web page, or short run press, then don't resize the image. They'll have to size it down, and the image is going to completly fall apart. If it's a poster, board advertising, or a high quality magazine run, then you'll probably have to do some work to it.

David Buzzard

stevenmartin · #4 12-07-2005, 08:06 PM

Davids right talking first is best. But he hit the nail on the head about them being out of it. You'd think since it's part of there business they'd get it together. Oh well. Steve