Photoshop News Feeds- Adobe toys with standardizing DNG raw photo format

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Adobe toys with standardizing DNG raw photo format

Source: CNET
Written by Stephen Shankland
Adobe Systems is discussing potential standardization of its Digital Negative (DNG) format for digital images, a company executive has said.
Most people are fine with plain-old JPEG for their images, but higher-end cameras can produce more flexible and higher-quality “raw” photos that are encoded with camera makers’ proprietary formats. Because different cameras produce different formats, companies such as Adobe whose software deals with raw files face a daunting engineering challenge understanding.
DNG is designed as an alternative to the profusion–what Adobe calls a Tower of Babel–but it hasn’t caught on widely. Ricoh, Casio, Pentax, and a few other camera makers sell cameras that can record DNG files, but the two heavyweights, Nikon and Canon, along with Olympus and Sony, so far have given it the cold shoulder.
Maybe that will change if Adobe can get DNG standardized. The company has submitted DNG to the International Standards Organization for it to consider, said Kevin Connor, Adobe’s senior director, professional digital imaging, in an interview with Digital Photo Pro.
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