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Nikon / Sony connection?
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Old 01-23-2008, 09:08 PM
Ronald Garrett Ronald Garrett is offline
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Nikon / Sony connection?

I saw where supposedly Nikon is using Sony sensors for the new cameras. The Sony 700 that just came out has the same sensor and LCD as the new Nikon offerings. I would assume that it is also a Sony innovation.

Just how do the two companies share this technology without one treading on the others feet?

Sony is a big company with lots and lots of capitol. what's to stop them from trying to use Nikon technology and outdo Nikon?

Is Sony holding back on the technology they possess so as not to tread on Nikons ground?

My inquiring mind wants to know.
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Re: Nikon / Sony connection?
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Old 01-24-2008, 01:54 AM
Ed Gerson Ed Gerson is offline
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Re: Nikon / Sony connection?

Didn't Hoya buy out Pentax and doesn't Samsung rebadge the Pentax cameras as Samsung dSLR's ?
Didn't Sony buy out Minolta who I think had merged/been sold to Konica?
I can't venture an opinion on a Sony/Nikon conflict, but it's a simple fact: suppliers can/will compete against you. Nikon is strong enough to get another supplier, but I've been wrong about other things too. Very interesting topic.
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Re: Nikon / Sony connection?
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Old 01-24-2008, 02:03 AM
billsstills billsstills is offline
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Re: Nikon / Sony connection?

I think' and this isn't a quote... I think I read on Thom's site Thom Hogan's Nikon Field Guide and Nikon Flash Guide that Nikon helped Sony or used the same sensor though added their own technology further to the sensor to make it see better in the dark so to speak.
His site is a very good one for info though somewhat speculative.

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Re: Nikon / Sony connection?
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Old 01-24-2008, 09:36 AM
Ronald Garrett Ronald Garrett is offline
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Re: Nikon / Sony connection?

IMHO, even if Nikon came up with new sensor technology in their own lab, {which I doubt}, whomever manufacturers that sensor would also have it. When big companies sell out, there is almost always a "non compete" clause in there for the company being bought out to not just go around the corner and start competing in the same field with the money derived from the sale. There may be similar legislation with companies that agree to "share" technology. Dunno.

However, as leaders in the electronics field, {with I think the larger being Sony}, it seems there would be a fine line if both companies were completely satisfied with the arrangements. Sony has been in the DSLR business only a couple of years. How long will they be satisfied to contribute to anothers success?

Interesting that Thom predicts a 14mp Nikon DSLR. Maybe the time of the D90 or the D300x has arrived? Maybe the D3x?
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Re: Nikon / Sony connection?
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Old 01-24-2008, 04:26 PM
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Re: Nikon / Sony connection?

Sony makes most of the image sensors for the digicam market, so selling chips for the DSLR market is not fundamentally that much different. This type of arrangement is not unusual in the high tech industry, and companies have plenty of experience in dealing with one another in this fashion.

When Nikon and Sony work together on a project, detailed agreements are drawn up before anything begins defining exactly what each company can do with the products of that project. Any sensitive Nikon technologies in play will either be patented, or covered by exclusivity agreements that legally prevent Sony from taking advantage of that. Both companies are large enough to have their own phalanx of lawyers, and neither one is likely to leave anything up to chance.

Further, large companies like Sony are generally not run as monolithic entities. Different divisions are generally run as if they were independent companies, with separate budgets and responsibilities from one another. There are likely significant firewalls built up between the imager and camera divisions of Sony so as to allow their industrial customers to be confident that they won't be taken advantage of.

This is in their own interest, as the economies of scale gained by centralized production of sensors keeps costs much lower than firms just making sensors for themselves. For their clients, it means reduced costs of production and saves them from having to invest a ton of money into their own fabs. For Sony, it means that they have both the flexibility of in-house production as well as the economies of scale granted by this arrangement.

If one or two vendors go out on their own then this isn't a huge thing for them, as their volumes mean they will have a significant cost advantage. If, however, they took unfair advantage of their position with any of their clients, it would likely scare off the majority of their other sensor clients. Remember that the DSLR market is a relatively small portion of the business that Sony does, so any move like this would likely cost them a lot more than it would gain them in the long run.

It's also important to note that Nikon is also a major supplier of semiconductor fabrication equipment (Nikon's primary business) to Sony. The equipment that Nikon provides to Sony is critical to their ability to make the sensors that we are talking about, so this is a two-way street that we are dealing with here. This is especially important going forward, as the fabrication of things like full-frame sensors may depend critically on this relationship.
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Re: Nikon / Sony connection?
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Old 01-25-2008, 03:34 PM
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Re: Nikon / Sony connection?

Just to complicate the matter further, you may not be aware that Nikon is actually a subsidiary of Mitsubishi...
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Re: Nikon / Sony connection?
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Old 01-26-2008, 11:41 AM
Ronald Garrett Ronald Garrett is offline
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Re: Nikon / Sony connection?

Well now, that is interesting. Nikon should have all th4e capitol backing it needs? What happens if Nikon has a couple bad years? Do the bean ciounters, like so many other large companies control Nikon? Very very interesting.
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