I like natural lighting, open doors, windows, diffused sunlight. A big reflector is a handy thing to have.
Strobes are best (I think) for photos, as they're small and powerful, especially when compared to what you need to get an equal amount of light from a hot light or kino.
With digital, you don't need huge amounts of light. I've gone from using multiple 2000W power packs to just a common Nikon speedlight bounced into an umbrella. Softboxes are great, but the light has to be inside them, and that causes problems with the off camera TTL system that Nikon uses, which has to be in line of sight of the flash. Umbrellas are cheap, easy to set up and use, so that's my main source of artificial light these days.
I'm thinking of building a dual flash mount to use with larger umbrellas, or when I have over power sunlight.
David Buzzard's Technical Blog