Thanks Eric,
Yeah, that's part of the problem. We shoot local horse shows where friends, family and trainers may either sit in the stands (when there are any stands) or just hang out next to the ring. Since I have ring access, I'll usually try to place myself stragically.

However, someone standing outside the ring with some decent gear and a bit of knowledge can capture some very nice shots. And for parents that are frequently nearly tapped out from the costs of showing, a free almost as good photo, is often the more appealing option for them.
As I said before, as the cost of the gear drops I believe we will see more DWC's cutting into out market. I had a Dad this weekend asking to buy any old gear I might want to sell. My thought was, that'd be like selling bullets to the guy robbing me! LOL