Pro Photo HOME
Go Back   Pro Photo HOME > Professional Photography Discussion- Full Access for Premium Members > Business, Marketing and Sales

Notices

Reply
 
LinkBack (3) Thread Tools Display Modes
  3 links from elsewhere to this Post. Click to view. #1  
Old 12-18-2008, 09:20 AM
Ron Metz Ron Metz is offline
Premium Lifetime Member
 
Join Date: Aug 2007
Posts: 198
Ron Metz 10
What sells on the Internet?

1. This topic really started (evolved) with an existing thread in the "Sports" forum where we got in to some discussion about what kind of images are selling on the internet. I am personally interested from a sports perspective but it would probably be more beneficial to open it up to any area of photography.

2. Those of you using online photo hosting and e-commerce sites, what has been your experience? What works and doesn't work?

Thanks.

Ron

  

__________________
"I was really too honest a man to be a politician and live." Socrates.

White Balance so easy, even our 5 year old can do it.- Melissa Strickland

Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #2  
Old 12-18-2008, 09:42 AM
ChrisPerry's Avatar
ChrisPerry ChrisPerry is offline
Premium Member
 
Join Date: Sep 2006
Location: Beaver, PA
Posts: 746
ChrisPerry 10
Re: What sells on the Internet?

I show weddings and reunions on my web sales site. On weddings I sell a few prints now and them - about 3/sales per wedding and $100 average per wedding. Pitiful.

A friend uses Pictage and says he averages $1500/month (10 TIMES what I'm doing).

Not sure why. It's one of those things I'll be investigating over the winter. Now thru Pictage he offers a lot more products. And every image he uploads is a hi-res edited file as Pictage will fulfill orders, as opposed to my more proof-quality images.

As to sports, I don't do that but have a couple of friends that do local soccer and football. One wants to sell prints and the other does hi res files - $20 per or 3 for $50. Choose online either way. The file deal is selling well, so he tells me.

White Balance so easy, even our 5 year old can do it.- Melissa Strickland

Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #3  
Old 12-18-2008, 11:29 AM
DougAxford DougAxford is offline
Premium Lifetime Member
 
Join Date: Mar 2002
Location: Ontario, Canada
Posts: 1,164
DougAxford
Re: What sells on the Internet?

I signed up for Pictage and quit before even getting started. I was really put off by their prices and arrogance. Sorry, I can't vouch for any good ones. I opted for my own on-line site and self-fulfillment. I'm cheap and just can't give someone half my money.

I have noticed that as more photographers are saturating the market, the prices per 8x10 etc. are going way down. $15. to $20. is common in this area. This started 2 years ago and is very upsetting for me. I get more complaints for on-line prices than on-site sales, yet on-line is 1% of total sales. I sell both at the same prices.

White Balance so easy, even our 5 year old can do it.- Melissa Strickland

Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #4  
Old 12-18-2008, 05:07 PM
MichaelMoenning's Avatar
MichaelMoenning MichaelMoenning is offline
Lifetime Member- Moderator
 
Join Date: Sep 2000
Location: Chicago, IL USA
Posts: 237
MichaelMoenning
Re: What sells on the Internet?

Before everyone grabs their 10 foot pole to keep a safe distance from this question, please understand the intended direction of the discussion. The idea here is to discuss what types of pictures sell and the best vendors to facilitate online sales. This discussion is not designed to make people give up their best business practices.

For example, in the sports discussion, the beautiful shot of a high profile quarterback typically doesn't sell online. The shot of his offensive linemen or tight end does sell. But that's sports and specifically high school sports, what surprises have you found in online sales?

White Balance so easy, even our 5 year old can do it.- Melissa Strickland

Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #5  
Old 12-18-2008, 06:29 PM
Noel_Carboni's Avatar
Noel_Carboni Noel_Carboni is offline
Premium Lifetime Member
 
Join Date: Feb 2001
Location: Florida, USA
Posts: 5,326
Noel_Carboni
Re: What sells on the Internet?

Regarding eCommerce, I've got nothing but good things to say about PayPal. I don't use a very sophisticated checkout system (though they now offer one), and I've had 99.999% good results. Only trouble I can ever recall was someone whose account was penetrated contesting an online software sale, saying she didn't really buy the product. Trouble was, I really did send the software to her eMail box. In the end I ended up having to eat the price, which is normal for contested purchases. But I was only out some time as my software sells as a download.

-Noel
__________________
My eMail address: NCarboni@att.net

White Balance so easy, even our 5 year old can do it.- Melissa Strickland

Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #6  
Old 12-19-2008, 06:41 AM
DougAxford DougAxford is offline
Premium Lifetime Member
 
Join Date: Mar 2002
Location: Ontario, Canada
Posts: 1,164
DougAxford
Re: What sells on the Internet?

There has been a lot of anti-Paypal discussion elsewhere due to problems. Personally, I do use Paypal and have only experienced problems with customers refusing to use their CC on their site or any internet site. They think it's safer to phone me. I used to try to explain that it was actually safer using a secure service such as Paypal compared to phone lines, now just take the card info and keep quiet. We know for sure from customer conversations that getting rid of Paypal is on our list of priorities. There's no doubt that many people refuse to post their info on the Paypal site. Paypal may be a familiar name to all of us, it's definitely not to everyone.

Apparently Google Checkouts service is better than Paypal. I tried to use it and they do not offer the service in Canada yet, just UK & US.

There are a few freebie and/or very cheap ways to get photos on-line if you have a web provider. I use Breeze Browser, since I owned it already and it's so cheap. It integrates well with Paypal and offers a dozen or so premade templates. I think the biggest misconception that photographers have on internet sales is that they will just take pictures and be rolling in money. It takes a lot of time & effort to get the site right and to adjust it continually when you get feedback. for most of our galleries, we married Breeze with Show It Web. Show it is $99 or $199 for a great flash inbedded template system. I would not ever use anything that forced customers to have special software on their computer. Show It Web is flashed based, but does not require players to be installed (at least that's how I understand it). Flash based also provides one more step in copy protection

Everything we post is time sensitive. Most galleries we post for our preschool photos are taken down after 7 days. We put a countdown clock right on the gallery. We get lots of calls to re-post and we charge $10. In some cases you can tell that they have stolen images because they still don't place an order after paying the $10. Why 7 days? For crying out loud, if you can't make a decision within 7 days, you are just playing games with me.

Music adds a huge sales appeal to your internet galleries for portraits. I haven't tried this with sports action yet, but still working on what music/sounds to use. We get a lot of positive feedback on the music that we put with portrait galleries and we know it helps sell.

Show big images. I would never order from thumnails that I can't see all the detail on. We make sure our images have good detail to full screen size. Since this also means that they can make great 8x10's, every image is watermarked across the front. With our preschool system, we use a template that has our name diagonally just below the face, even covering the neck. It does take a few minutes more time to go through each image, making sure the mark is tweaked up or down a bit for each photo but it's worth it in my opinion.

All of our galleries are hidden. Nothing can be accessed from our main site. I don't know of any other photographer that does this and that's just fine with me. I see it as a special access priviledge that I allow certain customers to use. I send them a secret link to their own gallery and then they can either forward this link or click on the email button on the gallery to send it to their family and friends. It creates a greater sense of security. when we started showing preschool portraits on-line, I was super concerned about security. After hundreds of galleries in use, I have never recieved any negative comments and when we did a survey of 100 users, the response was that they felt safe that their child's photos were kept secret. People do not want their photos being viewed by pervs on the internet. Do not take that thought lightly.

The biggest message I want to leave is this: most customers love the internet because photographers post lots of great pictures that they & their friends can watch & copy FOR FREE. If you want to make money, always keep that in mind - FOR FREE. You've got to convert that into money.

Nothing here is about what photos sell on the internet but I'm trying to avoid that question. It's like telling a photographer how to shoot. They don't listen.

DougA

White Balance so easy, even our 5 year old can do it.- Melissa Strickland

Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
  #7  
Old 12-19-2008, 12:03 PM
Noel_Carboni's Avatar
Noel_Carboni Noel_Carboni is offline
Premium Lifetime Member
 
Join Date: Feb 2001
Location: Florida, USA
Posts: 5,326
Noel_Carboni
Re: What sells on the Internet?

You're right, I had neglected to mention that a few folks do write me to tell me they're balking at doing ecommerce online, and is there another way? I take checks if they're in the US; for overseas purchases there really isn't another way, as the banks here seem to charge way too much for processing an overseas check or money order.

Global availability is one positive thing about PayPal. I think there are one or two countries they don't support is all.

-Noel
__________________
My eMail address: NCarboni@att.net

White Balance so easy, even our 5 year old can do it.- Melissa Strickland

Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


LinkBacks (?)
LinkBack to this Thread: http://www.prophotohome.com/forum/business-marketing-sales/80540-what-sells-internet.html
Posted By For Type Date
80540 What Sells Internet Rapidshare Search Engine - Meta search engine - search DVD, MP3, ISO, music, video, games This thread Refback 09-02-2009 03:16 PM
Big Marketing For You » Blog Archive » What sells on the Internet? - Pro Photo HOME This thread Pingback 12-19-2008 02:12 PM
Pro Photo HOME This thread Refback 12-18-2008 08:40 PM


All times are GMT -4. The time now is 12:19 AM.


ColorRight





Professional Photo Resources Atlanta

Photo Barn


Geo Visitors Map

Content Relevant URLs by vBSEO 3.1.0