Single / Double Sided Business Cards

[Curtis Cunningham]

I am needing to make some new business cards as my current stock is about to run out. Do you think it's better for me to go with a double-sided card (as I've shown below), or should I go with just a single sided card?

Putting information on the back would definitely make it clear what I do, but then again, to leave it open ended hopefully would lead to conversations, and I think that the more conversations you start, the greater the likelihood you'll get jobs.

Comments?

[David_Buzzard]

I have double sided, black business cards that look really slick. I like them, but the problem with them is that I don't have anywhere to write on the cards. Next run will probably be blank on the back.

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[Martin_Doudoroff]

My hunch is that an itemization of services will make little to no difference.

An idea: instead of de-emphasizing your web site by mentioning it perfunctorily at the end of your contact information, why not use the back of your business card to advertise your on-line portfolio? I realize that you have the URL there, but there's nothing about that layout that says to me "go to the web site to see some cool work". KnowhatImean?

[Curtis Cunningham]

Originally Posted by Martin_Doudoroff

why not use the back of your business card to advertise your on-line portfolio?

So would you keep it simple and say something like: "To view portfolios of photography and graphic design work, please visit www.photistry.com"?

My URL could be in big, bold lettering right across the bottom.

[Martin_Doudoroff]

Originally Posted by Curtis Cunningham

So would you keep it simple and say something like: "To view portfolios of photography and graphic design work, please visit www.photistry.com"?

My URL could be in big, bold lettering right across the bottom.

Yea, maybe something like that. You could even consider an actual image or two?

[Curtis Cunningham]

Originally Posted by Martin_Doudoroff

Yea, maybe something like that. You could even consider an actual image or two?

I've thought of using images in the past, but what I keep coming up against is: how do I choose the image(s) that will best illustrate the scope of what I am able to do. Would I not be limiting myself if I only use one or two styles of work?

Alternately, I could do a collage on the back of the card, but the worry here is that the images may become so small as to render themselves virtually useless. Lack of detail, etc. etc.

That being said, it's an intriguing idea that I will explore later today.

Thanks for the idea.

[Martin_Doudoroff]

Originally Posted by Curtis Cunningham

I've thought of using images in the past, but what I keep coming up against is: how do I choose the image(s) that will best illustrate the scope of what I am able to do. Would I not be limiting myself if I only use one or two styles of work?

Alternately, I could do a collage on the back of the card, but the worry here is that the images may become so small as to render themselves virtually useless. Lack of detail, etc. etc.

That being said, it's an intriguing idea that I will explore later today.

Thanks for the idea.

Another option is to avoid using imagery that is loaded with content, instead using the imagery to intrigue. For example, you have a variety of flowers and landscapes that are relatively abstract. You could employ one as a background texture (perhaps simply monotoned). That would help balance out the text and linear elements. This sort of thing:

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