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Re: photography for newspaper
  #8  
Old 03-06-2008, 04:46 PM
EricC EricC is offline
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Re: photography for newspaper

Kevin,
I never said that they weren't suffering. What I am saying is that they CAN afford to pay for content. And for those who truly can't afford content, market forces should win and they should vanish. POOF!

Curtis I'm with Dave don't leave the house for less than $100 bucks.
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Re: photography for newspaper
  #9  
Old 03-06-2008, 05:10 PM
KevinStecyk KevinStecyk is online now
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Re: photography for newspaper

EricC,

The challenge is that costs are falling across the board. Imagine you're the boss of EricC's Times newspaper.

You like producing quality, awarding winning articles. You thrive on great journalism and photography. And you have no problem paying for such quality content. Because of your quality and vast content, you've enjoyed tremendous success over the last several decades.

But now comes along the competition. He's asking his readers to send in their photographs and videos of newsworthy events, just for the credit of having their materials used. He's using syndicated services rather than his own in-house staff. In other words, he is slashing costs across the board, everywhere.

You meet with a few of your key advertisers. You find that they are longer willing to pay your prior rates. They find it hard to measure productivity of their advertising. Your smaller advertisers are finding that Craig's List serves their needs just fine--thank you. Companies are now using various internet sites to advertise for new positions. So you are getting less volume at lower rates. [Look at the thickness of magazines recently for evidence of this trend.]

Many young people have dumped their landline phones in favor of exclusive use of cell phones. And they have dumped using traditional newsprint in favor of internet and any one of the hundreds of channels on tv.

So here you sit. Your revenues are going down. Your readership is falling off, slowly. Those who are still subscribing are considering stopping, especially those unable to meet their mortgage payments. Your advertisers are not happy campers. Your competition has dramatically lowered its costs and is begin to eat into your readership.

So what do you do?

That's the position the print companies find themselves in. Each knows that if it doesn't reduce costs wherever possible, his competition will.

All that said, negotiate as good as bargain as you can as a photographer. This is a business, after all.

Regards,
Kevin
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Last edited by KevinStecyk : 03-06-2008 at 05:30 PM. Reason: Typos
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Re: photography for newspaper
  #10  
Old 03-06-2008, 06:43 PM
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Curtis Cunningham Curtis Cunningham is offline
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Re: photography for newspaper

Here's what I went with. I visited this site and selected "Newspaper", "1/2 page", "10-50000 circulation". That gave me a range of prices from $150 to $300. I decided on the low end (mostly due to the market I'm shooting in), and presented this in a quote to my friend. I added tax (GST+PST), and the total came to $168. My friend responded with a comment that it was a little more than he had hoped to spend, but he ultimately agreed to the price because A: he needed it done, B: it was a kind of last minute request.

So I did the shoot and it took less than 1/2 an hour to arrange a suitable setup and get a couple shots he liked. Ultimately the paper chose one, and everything's in order.

All in all I'm very happy with how it turned out.
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Re: photography for newspaper
  #11  
Old 03-06-2008, 07:22 PM
KevinStecyk KevinStecyk is online now
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Re: photography for newspaper

Congrats Curtis. Good negotiating.
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Re: photography for newspaper
  #12  
Old 03-06-2008, 09:26 PM
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David_Buzzard David_Buzzard is offline
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Re: photography for newspaper

There you go. Curtis's friend saw the value in a strong photograph in the local paper, was willing to pay for it, and is probably going to come out ahead of things in the long run.

Having spent the last 23 years in and around the newspaper business, I can tell you that newspapers have been run into the ground by the bean counters. You start with a profitable, well run, papers with strong content. Then someone figures out that if you take the ad content percentage from 50% to 60%, then you're bringing in more ad revenue, and spending less on editorial content. That works so well that you decide to push that to 68% (in Canada, above 70% and you become an ad flyer and you lose your editorial tax status) percent ad content. At the same time, you figure that the experienced journalists make too much money, and replace them by a string of unpaid interns, or kids out of J-school who get massive work loads dropped on them. Experienced photographers are laid off, and the intern is given a point and shoot digital and told to go wild. As a result, the paper is crammed with ads, looks like crap, and is full of errors and poor reporting. You wonder why readership is dropping?

A friend of mine started his own independent newspaper locally, and is doing well by it. I've been helping out with the photos, and having a pretty good time. The original local paper, which is corporate owned, is (no kidding) hated in the community for the screw ups they've done. These would include such things as naming the wrong team the winner of the local baseball playoffs, and getting the wrong MVP to boot (first rule of sports reporting; find out who won the game!), and recently falsely reported that the wife of a local businessman had killed herself after arranging have her business fire bombed for the insurance. The wife was actually visiting her mother in England, and the only business they owned was obviously un-fire bombed. With opposition like that, it just makes it too easy.

The other thing is that production and printing costs are far lower than they were back in the day. Presses are much cheaper and easier to set up, and as a result printing costs have come way down. When I started as a newspaper photographer, there were five ladies (all of whom smoked non-stop) who laid out the paper using hot wax guns and exacto knives to stick columns of text down. Not only was that labour intensive, but it took a warehouse sized office to do hold all the equipment. At our paper, one guy does all the advertising and editorial layout on a stock G5 20 inch iMac using common Adobe software, and then sends it via FTP to the printer. Where we used to have a darkroom that I spent half my day in, now I do all my processing at home and send in the photos via FTP to the office for layout.

Bottom line is that newspapers will probably start to shift away from large public companies, to being privately owned, independent businesses. I don't think you'll see the days of the highly paid unionized journalists coming back anytime soon, but I've never been into that scene, so it doesn't bother me.

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Last edited by David_Buzzard : 03-06-2008 at 09:32 PM.
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Re: photography for newspaper
  #13  
Old 03-06-2008, 11:29 PM
KevinStecyk KevinStecyk is online now
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Re: photography for newspaper

David,

I agree that the quality is dropping across all major newspapers. I don't envy journalists in today's environment.

I wish you and your friend continued success on independent newspaper.

Best regards,
Kevin
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Re: photography for newspaper
  #14  
Old 04-29-2008, 08:37 AM
KevinStecyk KevinStecyk is online now
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Re: photography for newspaper

Wall Street Journal Article:
Newspaper-Circulation Drop Sharpens


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Quote:
The Audit Bureau of Circulations reported Monday that average weekday circulation at 534 daily newspapers fell 3.6% for the six months ended March 31, compared with the year-earlier period. The rate of decline is accelerating: ABC had reported an average weekday circulation drop of 2.1% in the year-earlier period and 2.6% in the six months to November.
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