NEW: Canon announces new 270EX Hot Shoe Flash

Canon has announced worldwide a small useful new hot shoe flash. The new 270EX runs on 2 AA batteries, has the new quieter and quicker flash recycle algorithms, and is fully ETTL compatible and has the ability to swing up and do a 90 degree bounce.

This new flash was announced along with the new Rebel level camera and is already on the Canon USA web site and other Canon sites around the world.

More after the jump.

Perfect for expanding your creative options on compact cameras and entry-level EOS DSLRs, Canon’s new Speedlite 270EX adds power and flexibility for enhanced flash photography anywhere. Light, compact and small enough to fit in your pocket, Speedlite 270EX features 2-step coverage for 28mm and 50mm focal lengths, plus a highly useful bounce-flash function for amazingly easy, polished results. Powered by 2 AA batteries (not included), Speedlite 270EX is easily set-up and controlled through your camera’s menu system (with select models), communicates color temperature information with your camera for optimal white balance and recharges silently in less than 4 seconds. An indispensable complement to your Canon camera, Speedlite 270EX is a perfect extension of your photographic genius.

Compact, lightweight design – ideal for compact PowerShot cameras (G-series and select SX-series) and EOS Rebel class cameras.

Highlighted Features:

  1. 28mm and 50mm. 2-step Coverage Angle Selection
  2. Bounce feature for an even greater range of picture-taking options
  3. Simple set-up using the camera’s rear monitor
  4. Color temperature communication
  5. Optimized recycling time (approx. 0.1 to 3.9 seconds)
  6. Quieter charging
  7. Easy storage soft case
  8. Powered using just 2 AA batteries
Type Mode: E-TTL II, E-TTL
Compatible Cameras All Canon EOS cameras; PowerShot G-series cameras and select SX-series cameras
Guide Number 72 ft./22m (at ISO 100); flash head at 28mm zoom setting
89 ft./27m (at ISO 100); flash head at 50mm zoom setting
Recycling Time Normal flash: Approx. 0.1 to 3.9 seconds; Quick flash: 0.1 to 2.6 seconds (AA-size Alkaline Batteries)
Flash Range (At ISO 100, with EF 50mm f/1.4)
For normal (28mm): 2.3-51.5 ft./0.7-15.7m
For tele end (50mm): 2.3-63.3 ft./0.7-19.3m
For high sync speed (at 1/250 second): Approx. 2.3-24.9 ft./0.7-7.6m
AF Assist Beam Intermittent flash firing system
Effective range:
At center: Approx. 13.1 ft./4m
Periphery: Approx. 11.5 ft./3.5m (in total darkness)
Bounce / Swivel Up: 60°, 75°, 90°
Custom Functions C.Fn-01: Auto power off (Enabled/Disabled)
C.Fn-06: Quick flash during continuous shooting (Enabled/Disabled)

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